Mailshop is New Zealand's first to acquire the highly anticipated Iridesse production press! Fuji Xerox Singapore launched the wonder printer just last month. The Iridesse offers six-colour printing with both metallic clear and WHITE inks. We are excited to be the first to apply this new colour technology to print campaigns from January 2018.
Mailshop was delighted to sponsor the annual golf fundraiser for Home & Family Counselling. With the help of all the sponsors and players nearly $50,000 was raised which will provide 400 counselling sessions for vulnerable women and children.
Love your work Home and Family Counselling
Did you know that we offer an easy end-to-end subscription service?
Whether it’s glossy magazines, newsletters, welcome packs or an annual review, we have you covered.
We know your readers eagerly anticipate each issue, that’s why we provide a streamlined service to deliver your product to your customer on time, taking the admin and the updates off your hands and packing it nicely into our subscription service below.
Our subscription service is end-to-end. From ensuring your data is clean and up-to-date, to creating/updating letter templates, printing letters, flysheets and labels to plastic wrap or envelope inserting and lodging with NZ Post at the best possible rates.
- Order Processing
- Data Processing
- Data Cleanse & Dedupe
- Letter / Flysheet Template Updates
- Subscriber Name & Address Updating
- Address Label Set-Up & Proofing
- Personalised Laser Letter & Renewal Service
- First & Missed Issue Service along with Welcome Letters & Acknowledgements
- Back Issue & Merchandise Service
- Stock Control as Required
- Collation of Multiple Copies
- Lodgement with NZ Post
- Secure Storage Facilities
We are excited to announce Mailshop are once again the proud sponsors of Home & Family Counselling's Annual Charity Golf Tournament.
This year their goal is to raise money to provide professional counselling and support for 750 female clients and families from diverse backgrounds. Often these are women who have been struggling with family separation, domestic violence, financial hardship and mental health challenges.
Location: RAGGC, MIddlemore
Address: 30 Hospital Rd, Otahuhu
Cost: $240 incl. per team of 2
Tee Sponsor: $300 (+GST)
For more information about Home & Family Counselling and their other exciting events, please visit their website here
To all the finalists for this year's TVNZ Marketing awards. We are looking forward to celebrating with you next week.
Not-for-Profit (sponsored by Mailshop)
Mailshop are the proud sponsors of the Not-for-profit category. This category is for not-for-profit organisations/charities only, whose activities involve fundraising, community services or any other activity where profit is not used as a measure of success. We sponsor this category each year, we love seeing the inspiring work our charitable clients achieve with smart and creative DM.
Mailshop Beauty Bar
Rushing from work to the awards!? Freshen-up and get pampered on the night at the Mailshop Beauty Bar, open from 6pm, located at the top of the stairs. Guys there is something for you too!
See you there!
There is a growing trend for those who love and embrace simple aesthetics; a nostalgic throwback to uncomplicated times.
For example simple food packaging of the classic milk bottle and branding of Lewis Road creamery. Popularity of clean Swedish style furnishings offered at mass by Ikea, the fashion trend ‘normcore’ embraced by today’s youth, and now gaining popularity at a mailbox near you is snail mail.
In the latest issue of Good Magazine there is a fantastic piece exploring this trend. Below are a few of my favourite extracts.
Letter-writing: the practice lives on
The next time you are at a dinner party and someone says the internet has killed the post, read them this list (and then remind them that video didn’t kill the radio star, either)
Strangers have sent close to one million postcards to the Post Secret art project, contributing to a website that generates more than three million views a month
Volunteers in the Snail Mail My Email project have written and decorated more than 29,000 creative letters on behalf of others, posting them around the world.
Penpal network Letter Writers Alliance has more than 11,000 paid members, and growing everyday.
Media surveys show the use of all four major social media apps (Facebook, Snapchat, Instagram and Twitter) is in decline across the board, internationally.
To read the full article pick up a copy of the July/August issue of Good magazine and for advice on sending a stripped back / handmade look, get in touch with us today. We can help with anything from design, paper choices and outer envelopes, through to the best postage rates.
Connect and gain loyalty with your customers through accurate data, creative personalised content and a strong call to action.
What they are saying!
- According to Direct Mail Association, personalised direct mail campaigns have the potential to produce an increased ROI of between 300% and 1000%.
- 94% of companies agree that personalisation ‘is critical to current and future success’ Market Data 2015.
- Mail that is personally relevant to consumers creates the most value for advertisers, according to a report form Royal Mails’ Market Reach unit.
10 Tips to personalisation
- Data accuracy
Customers appreciate their personal information stated correctly. i.e names, addresses, purchase history and preferences.
- Personalise to preferences
Cater to your customers preferences and interests.
- Image personalisation
Use imagery to relate to your customers preferences and interest. A supermarket might target chocolate loving customers with a variety of indulgent dessert images or a car dealer could change out the license plate on an image of the latest car model to their customers name.
- Purchase and donation history information
Include your customers information on past purchases or donations and make the effort to pre-empt an add on or complimentary product for a recent purchase.
- Include a strong call to action
A physical coupon or voucher, limited time offer to buy or renew works particularly well in direct mail campaigns, the creative can be perforated for easy tear away. Give the opportunity to donate and ensure this can be done in the recipients preferred method of payment (online or by prepaid return envelope).
- Customer segmentation
Deliver a targeted, personalised marketing experience by location, age, interests and behaviors. The more tailored your data, the more likely you are to see a greater response rate.
- Personalised offers
Send customers relevant offers based on their purchase history. Surprise and delight them with meaningful offers.
- Personalised URLs
A great way to connect the offline and online worlds and deliver an effective integrated marketing experience.
- Test and refine
A benefit of printing digital! We can print various versions at small quantities to a number of subgroups. Monitor your responses and adjust for your next send until you have the right personalisation and sub-groups.
- We only have eyes for you
Give the impression that you are communicating with your customer and no one else.
An increase was applied to the following bulk mail prices as of 1 July 2017
- VolumePost 1
- VolumePost 3
- Go Flexible
- PrintPost, PrintPost Samples and PrintPost Weekly
- Volume PreSort
- Print PreSort
Please let your account manager know of any questions you may have, you can also download a full rate card here
It's that time again when we get together to celebrate excellence in direct marketing.
The NZ Direct Marketing Awards are the only awards that recognise clients, agencies, consultancies and suppliers who have exhibited excellence in insight-driven direct marketing projects and campaigns, connected with customers on an individual basis, and generated outstanding results.
To find out more visit visit Marketing Associations website here
Congratulations to our clients below - See you there!