Trend - Snail mail

There is a growing trend for those who love and embrace simple aesthetics; a nostalgic throwback to uncomplicated times.

Good Magazine words and photography by Naomi Bulger

Good Magazine words and photography by Naomi Bulger

For example simple food packaging of the classic milk bottle and branding of Lewis Road creamery. Popularity of clean Swedish style furnishings offered at mass by Ikea, the fashion trend ‘normcore’ embraced by today’s youth, and now gaining popularity at a mailbox near you is snail mail.

In the latest issue of Good Magazine there is a fantastic piece exploring this trend. Below are a few of my favourite extracts.

Letter-writing: the practice lives on

The next time you are at a dinner party and someone says the internet has killed the post, read them this list (and then remind them that video didn’t kill the radio star, either)

  • Strangers have sent close to one million postcards to the Post Secret art project, contributing to a website that generates more than three million views a month

  • Volunteers in the Snail Mail My Email project have written and decorated more than 29,000 creative letters on behalf of others, posting them around the world.

  • Penpal network Letter Writers Alliance has more than 11,000 paid members, and growing everyday.

  • Media surveys show the use of all four major social media apps (Facebook, Snapchat, Instagram and Twitter) is in decline across the board, internationally.

To read the full article pick up a copy of the July/August issue of Good magazine and for advice on sending a stripped back / handmade look get, in touch with us. We can help with design, paper choices and outer envelopes, through to the best postage rates.