Trend - Snail mail

There is a growing trend for those who love and embrace simple aesthetics; a nostalgic throwback to uncomplicated times.

Good Magazine  words and photography by Naomi Bulger

Good Magazine words and photography by Naomi Bulger

For example simple food packaging of the classic milk bottle and branding of Lewis Road creamery. Popularity of clean Swedish style furnishings offered at mass by Ikea, the fashion trend ‘normcore’ embraced by today’s youth, and now gaining popularity at a mailbox near you is snail mail.

In the latest issue of Good Magazine there is a fantastic piece exploring this trend. Below are a few of my favourite extracts.

Letter-writing: the practice lives on

The next time you are at a dinner party and someone says the internet has killed the post, read them this list (and then remind them that video didn’t kill the radio star, either)

  • Strangers have sent close to one million postcards to the Post Secret art project, contributing to a website that generates more than three million views a month

  • Volunteers in the Snail Mail My Email project have written and decorated more than 29,000 creative letters on behalf of others, posting them around the world.

  • Penpal network Letter Writers Alliance has more than 11,000 paid members, and growing everyday.

  • Media surveys show the use of all four major social media apps (Facebook, Snapchat, Instagram and Twitter) is in decline across the board, internationally.

To read the full article pick up a copy of the July/August issue of Good magazine and for advice on sending a stripped back / handmade look, get in touch with us today. We can help with anything from design, paper choices and outer envelopes, through to the best postage rates.

Let's Get Personal! - Starting with Breakfast!

Direct Mail

Connect and gain loyalty with your customers through accurate data, creative personalised content and a strong call to action.

What they are saying!

  • According to Direct Mail Association, personalised direct mail campaigns have the potential to produce an increased ROI of between 300% and 1000%.
  • 94% of companies agree that personalisation ‘is critical to current and future success’ Market Data 2015.
  • Mail that is personally relevant to consumers creates the most value for advertisers, according to a report form Royal Mails’ Market Reach unit.

10 Tips to personalisation 

  1. Data accuracy
    Customers appreciate their personal information stated correctly. i.e names, addresses, purchase history and preferences.
  2. Personalise to preferences
    Cater to your customers preferences and interests.
  3.  Image personalisation
    Use imagery to relate to your customers preferences and interest.  A supermarket might target chocolate loving customers with a variety of indulgent dessert images or a car dealer could change out the license plate on an image of the latest car model to their customers name.
  4. Purchase and donation history information
    Include your customers information on past purchases or donations and make the effort to pre-empt an add on or complimentary product for a recent purchase.
  5. Include a strong call to action
    A physical coupon or voucher, limited time offer to buy or renew works particularly well in direct mail campaigns, the creative can be perforated for easy tear away. Give the opportunity to donate and ensure this can be done in the recipients preferred method of payment (online or by prepaid return envelope). 
  6. Customer segmentation
    Deliver a targeted, personalised marketing experience by location, age, interests and behaviors. The more tailored your data, the more likely you are to see a greater response rate.
  7. Personalised offers
    Send customers relevant offers based on their purchase history. Surprise and delight them with meaningful offers.
  8. Personalised URLs
    A great way to connect the offline and online worlds and deliver an effective integrated marketing experience. 
  9. Test and refine
    A benefit of printing digital! We can print various versions at small quantities to a number of subgroups. Monitor your responses and adjust for your next send until you have the right personalisation and sub-groups. 
  10. We only have eyes for you
    Give the impression that you are communicating with your customer and no one else. 
Mailshop Self Promotion Breakfast Box

Mailshop Self Promotion Breakfast Box