Data Preparation and Management
Mailshop handles a large amount of data on a daily basis via secure delivery (SFTP). We customise data solutions for our clients, whether their message is via email, mobile or mail.  

Data Processing

  • De-duping across multiple databases
  • Purging against the Marketing Association suppression lists (e.g 'Do not mail' and 'Death' registries)
  • Purging against New Movers list (NZ Post recent movers list) 
  • Cleansing and compiling files to New Zealand and Australian Postal bulk rate standards

Database Management

  • Data capture
  • Response and GNA (Gone No Address) return mail management
  • Coupon scanning and redemption

Data Analytics

  • Customised reporting
  • ROI analysis

New Zealand Post

  • SOA (Statement of Accuracy) via Postal Address File (PAF)
  • PreSort via Postal software and issue of certificate
  • Online manifest reporting

Australian Post

  • Direct entry
  • Bulk entry preparation
  • Manifesting