It takes a certain innovative flair and problem solving capability to deliver on the promise of an idea. We have individuals with skills that enable us to deliver on the extraordinary demands placed by creative executions that defy standard methods of processing. It never occurs to our team that it can't be done.

Many of our staff have worked together for over ten years, so our disciplines and quality standards are exacting.

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Deidre Winter, Managing Director

A Direct Marketing Practitioner with over twenty years' experience in the direct marketing, logistic and fulfilment services environment, Deidre is the Managing Director and Owner of Mailshop. 

Deidre is a Fuji Xerox Global Advisory Board member, Fuji Xerox Premier Partner, Trustee on the Men's Health Trust NZ board, frequent judge for the NZ Direct Marketing awards and a long term sponsor of the NZ Marketing Awards.


Chris Sadler, CEO

An experienced commercial manager and executive with over thirty-five years' experience in the finance, treasury and electrical industries, Chris is the Chief Executive Officer of Mailshop.

Chris has joined Mailshop following twenty years in the electricity industry. Chris has a depth of experience in logistics, operations and governance most recently as the Chief Executive Officer of NZ Windfarms Ltd which is listed on the main board of the NZX.  Prior to this role Chris had 10 years in the Vector Group in a range of roles within the corporate office and as Commercial Manager of the electricity distribution division.

Chris is a competitive yachtsman having represented NZ numerous times and completed a number of blue water ocean races. 

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Claudia Fraser, Group Account Director

Claudia joined Mailshop at the beginning of 2005.  Claudia specialised in Direct Marketing after years of working in above-the-line advertising agencies



Jasmyn Rixon, Senior Account & Marketing Manager

Jasmyn is passionate about direct marketing and the ongoing development of services to ensure we keep abreast of the industry trends and not only meet but also predict our client needs.

With a Bachelor of Commerce in Marketing & Management, Jasmyn's industry experience is also attributed to over three years working in fast paced, full service advertising agencies. 

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Amber Rixon, Senior Account Manager & Creative

Amber has industry experience in Auckland and Sydney both within extremely busy DM houses. Amber thrives in this environment, successfully managing constant deadlines throughout all stages of each campaign.

As a creative Amber likes to collaborate on interesting pieces for her clients that not only catch the eye but also works well logistically. Delivering an experience into the readers hands.

Supported with a  Bachelor of Design, and a keen eye for developing trends Amber is constantly working towards new ways to engage with your customers. 

Steve Dainty, Production Manager

Wide expertise and successful track record in operations gives Steve the perfect skill set as Production Manager for Mailshop.  With a focus on Logistics, Print, Digital applications and Fulfilment,  Steve is the ultimate leader with over 20 years in the industry.   His specialised knowledge in the Direct Communications arena enhances Mailshop’s offerings to clients.