Let's Get Personal! - Starting with Breakfast!

Direct Mail

Connect and gain loyalty with your customers through accurate data, creative personalised content and a strong call to action.

What they are saying!

  • According to Direct Mail Association, personalised direct mail campaigns have the potential to produce an increased ROI of between 300% and 1000%.
  • 94% of companies agree that personalisation ‘is critical to current and future success’ Market Data 2015.
  • Mail that is personally relevant to consumers creates the most value for advertisers, according to a report form Royal Mails’ Market Reach unit.

10 Tips to personalisation 

  1. Data accuracy
    Customers appreciate their personal information stated correctly. i.e names, addresses, purchase history and preferences.
  2. Personalise to preferences
    Cater to your customers preferences and interests.
  3.  Image personalisation
    Use imagery to relate to your customers preferences and interest.  A supermarket might target chocolate loving customers with a variety of indulgent dessert images or a car dealer could change out the license plate on an image of the latest car model to their customers name.
  4. Purchase and donation history information
    Include your customers information on past purchases or donations and make the effort to pre-empt an add on or complimentary product for a recent purchase.
  5. Include a strong call to action
    A physical coupon or voucher, limited time offer to buy or renew works particularly well in direct mail campaigns, the creative can be perforated for easy tear away. Give the opportunity to donate and ensure this can be done in the recipients preferred method of payment (online or by prepaid return envelope). 
  6. Customer segmentation
    Deliver a targeted, personalised marketing experience by location, age, interests and behaviors. The more tailored your data, the more likely you are to see a greater response rate.
  7. Personalised offers
    Send customers relevant offers based on their purchase history. Surprise and delight them with meaningful offers.
  8. Personalised URLs
    A great way to connect the offline and online worlds and deliver an effective integrated marketing experience. 
  9. Test and refine
    A benefit of printing digital! We can print various versions at small quantities to a number of subgroups. Monitor your responses and adjust for your next send until you have the right personalisation and sub-groups. 
  10. We only have eyes for you
    Give the impression that you are communicating with your customer and no one else. 
Mailshop Self Promotion Breakfast Box

Mailshop Self Promotion Breakfast Box

Congratulations to all our amazing clients nominated for the NZDMA'S

It's that time again when we get together to celebrate excellence in direct marketing. 

The NZ Direct Marketing Awards are the only awards that recognise clients, agencies, consultancies and suppliers who have exhibited excellence in insight-driven direct marketing projects and campaigns, connected with customers on an individual basis, and generated outstanding results.

To find out more visit visit Marketing Associations website here

Congratulations to our clients below - See you there!

Mailshop, Double Winner at the 7th Annual Pixie Awards

We are super excited to announce Mailshop has placed first in two categories at the 7th Annual Fuji Xerox PIXI Awards. Winning both the 'Gold and Silver Print' Award and the 'Self Promotion' Award for Mailshop collateral; designed in-house by our creative team.

Using a variety of stock and experimenting with our gold and silver inks we have created collateral that is informative and inspiring for our clients. Perfect to refer to when in the creative process whether it be for a standard mailing or a standout piece.

Our previous and first win in 2012 was for the below self promotion Multi-piece Production Award designed by Andrew Gair. 

The annual PIXI awards recognise innovation and excellence in digital printing using Fuji Xerox solutions. With more than 250 entries in 2016, the 40 winning entries hailed from New Zealand, Australia, Thailand, Hong Kong, Taiwan, China, Malaysia and Japan.

See the full list of 2016 PIXI award winners here

 

Mailshop Fulfilment - Crazy about Clever Kash!

Over the last month we have had the privilege of preparing and dispatching these cuties for their new homes all over New Zealand.

Here’s how our dream team of specialised data, print and production staff did it!

  • Secure site
  • Data processing daily
  • Print of personalised letter & courier address labels daily
  • Scan matching personalised letter to courier address label
  • Hand checking personalised letter to courier address label
  • Hand pack Clever Kash into mailing bag with personalised letter, seal and apply courier label
  • Pack pallets and lodge in full with NZ Post daily
  • Process RTS (return to sender) daily
  • Process courier & delivery queries as received

Clever Kash is a great initiative by ASB bank to help young kiwis save and learn about money. If you would like to know more about how your child can meet Clever Kash, click here

AND If you would like to know how we can process your next fulfilment campaign - get in touch amber.rixon@mailshop.co.nz

Oxfam Trailwalker DM - A great use of the Adcard!

On March 25-26 in Whakatāne teams of four will challenge themselves and poverty by walking or running 100km or 50km together while fundraising to help save and improve lives!

 OXFAM has taken advantage of the NZ Post Adcard rate benefits with a creative four fold postcard to get the message across.

The Adcard was introduced by NZ Post to promote the postcard - an eye catching effective mailer that your customers or supporters will take inside from their letterboxes as a reminder of an upcoming sale or in this case a worthy cause! 

Sending over 5000 records? Adcard rates start at 32 cents excluding GST per record. Click here to view the full rates and details or give us a call to discuss how you can effectively use Adcard. 

AND for more information on the OXFAM Trailwalker click here 

Cutting through the clutter with Direct Mail!

Pick up the latest NZ Retail Magazine for an in-depth look into new trends in direct mail and why more and more retailers are heading back to the letterbox!

As well as other leading industry experts Mailshop's MD Deidre Ross shares some helpful insights.

While consumers’ inboxes are over crowded with different companies vying for their attention, there letterboxes are sitting empty. There is no clutter in my letterbox. I go to mine and there’s hardly anything in it these day’s, so if I get a personalised piece from a retailer, like a catalogue, I’ll bring it inside, go through it and share it with my daughters.
— Deidre Ross, MD Mailshop