Home & Family Counselling - Annual Charity Golf Tournament

Golf_SavetheDate_2017Events.jpg

We are excited to announce Mailshop are once again the proud sponsors of Home & Family Counselling's Annual Charity Golf Tournament. 

This year their goal is to raise money to provide professional counselling and support for 750 female clients and families from diverse backgrounds. Often these are women who have been struggling with family separation, domestic violence, financial hardship and mental health challenges. 

Home and Family will be announcing details of the Annual Charity Golf Tournament very soon! 

For more information about Home & Family Counselling and their other exciting events, please visit their website here 

TVNZ Marketing Awards

Screen Shot 2017-08-09 at 1.51.20 pm.png

Congratulations!

To all the finalists for this year's TVNZ Marketing awards. We are looking forward to celebrating with you next week.

Not-for-Profit (sponsored by Mailshop)

Mailshop are the proud sponsors of the Not-for-profit category. This category is for not-for-profit organisations/charities only, whose activities involve fundraising, community services or any other activity where profit is not used as a measure of success. We sponsor this category each year, we love seeing the inspiring work our charitable clients achieve with smart and creative DM. 

awards_logo_2017.jpg

Mailshop Beauty Bar

Rushing from work to the awards!? Freshen-up and get pampered on the night at the Mailshop Beauty Bar, open from 6pm, located at the top of the stairs. Guys there is something for you too!

See you there! 

Trend - Snail mail

There is a growing trend for those who love and embrace simple aesthetics; a nostalgic throwback to uncomplicated times.

Good Magazine words and photography by Naomi Bulger

Good Magazine words and photography by Naomi Bulger

For example simple food packaging of the classic milk bottle and branding of Lewis Road creamery. Popularity of clean Swedish style furnishings offered at mass by Ikea, the fashion trend ‘normcore’ embraced by today’s youth, and now gaining popularity at a mailbox near you is snail mail.

In the latest issue of Good Magazine there is a fantastic piece exploring this trend. Below are a few of my favourite extracts.

Letter-writing: the practice lives on

The next time you are at a dinner party and someone says the internet has killed the post, read them this list (and then remind them that video didn’t kill the radio star, either)

  • Strangers have sent close to one million postcards to the Post Secret art project, contributing to a website that generates more than three million views a month

  • Volunteers in the Snail Mail My Email project have written and decorated more than 29,000 creative letters on behalf of others, posting them around the world.

  • Penpal network Letter Writers Alliance has more than 11,000 paid members, and growing everyday.

  • Media surveys show the use of all four major social media apps (Facebook, Snapchat, Instagram and Twitter) is in decline across the board, internationally.

To read the full article pick up a copy of the July/August issue of Good magazine and for advice on sending a stripped back / handmade look get, in touch with us. We can help with design, paper choices and outer envelopes, through to the best postage rates.

Let's Get Personal! - Starting with Breakfast!

Direct Mail

Connect and gain loyalty with your customers through accurate data, creative personalised content and a strong call to action.

What they are saying!

  • According to Direct Mail Association, personalised direct mail campaigns have the potential to produce an increased ROI of between 300% and 1000%.
  • 94% of companies agree that personalisation ‘is critical to current and future success’ Market Data 2015.
  • Mail that is personally relevant to consumers creates the most value for advertisers, according to a report form Royal Mails’ Market Reach unit.

10 Tips to personalisation 

  1. Data accuracy
    Customers appreciate their personal information stated correctly. i.e names, addresses, purchase history and preferences.
  2. Personalise to preferences
    Cater to your customers preferences and interests.
  3.  Image personalisation
    Use imagery to relate to your customers preferences and interest.  A supermarket might target chocolate loving customers with a variety of indulgent dessert images or a car dealer could change out the license plate on an image of the latest car model to their customers name.
  4. Purchase and donation history information
    Include your customers information on past purchases or donations and make the effort to pre-empt an add on or complimentary product for a recent purchase.
  5. Include a strong call to action
    A physical coupon or voucher, limited time offer to buy or renew works particularly well in direct mail campaigns, the creative can be perforated for easy tear away. Give the opportunity to donate and ensure this can be done in the recipients preferred method of payment (online or by prepaid return envelope). 
  6. Customer segmentation
    Deliver a targeted, personalised marketing experience by location, age, interests and behaviors. The more tailored your data, the more likely you are to see a greater response rate.
  7. Personalised offers
    Send customers relevant offers based on their purchase history. Surprise and delight them with meaningful offers.
  8. Personalised URLs
    A great way to connect the offline and online worlds and deliver an effective integrated marketing experience. 
  9. Test and refine
    A benefit of printing digital! We can print various versions at small quantities to a number of subgroups. Monitor your responses and adjust for your next send until you have the right personalisation and sub-groups. 
  10. We only have eyes for you
    Give the impression that you are communicating with your customer and no one else. 
Mailshop Self Promotion Breakfast Box

Mailshop Self Promotion Breakfast Box

Congratulations to all our amazing clients nominated for the NZDMA'S

It's that time again when we get together to celebrate excellence in direct marketing. 

The NZ Direct Marketing Awards are the only awards that recognise clients, agencies, consultancies and suppliers who have exhibited excellence in insight-driven direct marketing projects and campaigns, connected with customers on an individual basis, and generated outstanding results.

To find out more visit visit Marketing Associations website here

Congratulations to our clients below - See you there!

Mailshop, Double Winner at the 7th Annual Pixie Awards

We are super excited to announce Mailshop has placed first in two categories at the 7th Annual Fuji Xerox PIXI Awards. Winning both the 'Gold and Silver Print' Award and the 'Self Promotion' Award for Mailshop collateral; designed in-house by our creative team.

Using a variety of stock and experimenting with our gold and silver inks we have created collateral that is informative and inspiring for our clients. Perfect to refer to when in the creative process whether it be for a standard mailing or a standout piece.

Our previous and first win in 2012 was for the below self promotion Multi-piece Production Award designed by Andrew Gair. 

The annual PIXI awards recognise innovation and excellence in digital printing using Fuji Xerox solutions. With more than 250 entries in 2016, the 40 winning entries hailed from New Zealand, Australia, Thailand, Hong Kong, Taiwan, China, Malaysia and Japan.

See the full list of 2016 PIXI award winners here

 

Mailshop Fulfilment - Crazy about Clever Kash!

Over the last month we have had the privilege of preparing and dispatching these cuties for their new homes all over New Zealand.

Here’s how our dream team of specialised data, print and production staff did it!

  • Secure site
  • Data processing daily
  • Print of personalised letter & courier address labels daily
  • Scan matching personalised letter to courier address label
  • Hand checking personalised letter to courier address label
  • Hand pack Clever Kash into mailing bag with personalised letter, seal and apply courier label
  • Pack pallets and lodge in full with NZ Post daily
  • Process RTS (return to sender) daily
  • Process courier & delivery queries as received

Clever Kash is a great initiative by ASB bank to help young kiwis save and learn about money. If you would like to know more about how your child can meet Clever Kash, click here

AND If you would like to know how we can process your next fulfilment campaign - get in touch amber.rixon@mailshop.co.nz

Oxfam Trailwalker DM - A great use of the Adcard!

On March 25-26 in Whakatāne teams of four will challenge themselves and poverty by walking or running 100km or 50km together while fundraising to help save and improve lives!

 OXFAM has taken advantage of the NZ Post Adcard rate benefits with a creative four fold postcard to get the message across.

The Adcard was introduced by NZ Post to promote the postcard - an eye catching effective mailer that your customers or supporters will take inside from their letterboxes as a reminder of an upcoming sale or in this case a worthy cause! 

Sending over 5000 records? Adcard rates start at 32 cents excluding GST per record. Click here to view the full rates and details or give us a call to discuss how you can effectively use Adcard. 

AND for more information on the OXFAM Trailwalker click here 

Cutting through the clutter with Direct Mail!

Pick up the latest NZ Retail Magazine for an in-depth look into new trends in direct mail and why more and more retailers are heading back to the letterbox!

As well as other leading industry experts Mailshop's MD Deidre Ross shares some helpful insights.

While consumers’ inboxes are over crowded with different companies vying for their attention, there letterboxes are sitting empty. There is no clutter in my letterbox. I go to mine and there’s hardly anything in it these day’s, so if I get a personalised piece from a retailer, like a catalogue, I’ll bring it inside, go through it and share it with my daughters.
— Deidre Ross, MD Mailshop