We are experts in customised data solutions.

Data Preparation, Processing and Management:

• Secure data transfer protocols

• Data prep and management for postal and courier channels, SMS and email
• Data accuracy updates against NZ Post bulk mail delivery zones
• Track and trace integrations, uploads and management
• Custom reporting
• Data entry, storage and maintenance
• Australian Post direct entry
• Online Manifesting (lodgement direct with NZ Post)

Let's bring ideas to life! We collaborate with you to create an engaging, tangible experience for your customers. Our DM experience ensures that designs maximise creativity but are logistically smart. That's how we achieve bulk rate discounts for our clients.

The thing that excites us is producing unique and creative work for our clients – work that’s a bit different, work that grabs people’s attention and cuts through the information clutter, work that reinforces the value of their brand and work that gets results.

Let’s breathe creative fire into your next campaign:

• Inner Creative - Letter / Postcard / Flyer / Brochure / Booklet

• Outer Creative - Envelope / Plastic Wrap / Labels / Packaging

• POS

• EDM (Electronic Direct Mail)

• Brand Collateral

• Stationery

Direct mail can play a key role in bolstering the omni channel experience by providing an additional touchpoint for your customers. By integrating direct mail into your marketing mix, you can reach customers who may not be engaging with your brand through other channels like email or social media.

For example, a direct mail piece could include a personalized URL (PURL) that takes the recipient to a landing page designed specifically for them. This landing page could feature products or services related to their previous purchases or browsing history, creating a seamless and personalized experience that builds brand loyalty.

Direct mail can also be used to drive traffic to your brick-and-mortar store or to promote a special event or sale. By combining direct mail with other channels like email and social media, you can create a cohesive and impactful marketing campaign that reaches your customers wherever they are.

Seamlessly integrate online, SMS and email into direct marketing campaigns. Mailshop provides the expertise and reporting every step of the way.

Email

• Event-based email triggers

• Comprehensive segmentation and targeting

• Bounce management

• Permission management

• Simple interface where you can view and update customer information

• View campaign and customer interaction history

• Custom database models and custom fields

• Collect and analyse behavioural data

• Dynamic list management

• Flexible integration options including API web services

• Secure back up

Mobile Marketing
Extend your marketing message to mobile

• One click personalisation & dynamic content

• Support for NZ, Australia and International networks

• Two-way interactive messaging

• Scheduled and triggered communications

• Integrated permission management

Online
Mailshop provide quick to market online activations like Personalised URL’s and bespoke microsites that allow your campaign to extend to an online landing page, allowing a seamless brand experience at every touch point in your campaign. 

If you’re looking for further ideas in tracking your direct mail results, talk to our team early on in the planning phase so we can assist you in incorporating any of the following result tracking methods: Personalised URL's, Campaign Specific URL's, Campaign Specific Phone Number, QR Codes

We have the in-house resource to carry out a diverse range of finishing processes including: intelligent folding, perfing, collation and insertion, inkjet online insertion, offline folding and insertion (A3 to DLE & crossfold), guillotining and die cutting. We also work with our network of industry-recognised finishing house specialists for any unique finishing requirements.

We have extensive capacity in our film wrap and shrink wrapping area along with a range of options including seamless A6 to A3 sizes, clear and coloured plastics, bio-degradable, recyclable, food safe and perforated wrap options which are 100% recyclable where soft plastics are accepted. We also support environmentally friendly biodegradable wrap or we can offer other options to minimise the use of plastic.
Recycle soft plastics in the green and white bins at selected Countdown, The Warehouse and Huckleberry stores in Auckland and Hamilton .

Processes include: spot gluing, double sided taping, corrugated wrapping, hand matching and verification, double pack verification, nesting, collation, pick and pack, hand folding and insertion, label application and so much more.

We are also meticulous with our preparation for dispatch based on the specific channel requirements to market, including lodgement with NZ Post and DX Mail, along with preparation for unaddressed, courier and international channels. Our team know NZ Post rates inside out and how to attract the highest bulk mailing discounts.