Eco friendly, branded gift boxes supporting the locals

Hi everyone! We're making GOOD gifts easy this Christmas!
Our selection of eco-friendly, personalised gift boxes have a support-local focus and a personalised touch whether you are sending to clients, staff, friends or family we can personalise your chosen gift box with card, wrapping paper and stickers featuring your personality or brand.

• Women’s Refuge

• Ponsonby Rescue Honey Bees - Auckland

• Abstract Design - Wellington

•  La Petite Chocolat – Hawkes Bay

• Uncle Joe’s Walnut Spread – Marlborough

•  Essano – Auckland

5 Important Considerations When Choosing An E-commerce 3PL Provider

1. Scalability

Possibly the most important consideration in choosing a third party logistics (3PL) provider is to ensure they’re nimble enough to service e-commerce fulfilment needs from infancy through to maturity. A 3PL should serve as a strategic partner in helping e-retailers compete, making large scale warehousing and logistic services attainable even when orders are trickling in.

2. Visibility

Shoppers want to be able to see if an item is available before going through the checkout process. It is therefore imperative that inventory levels are available, accessible and accurate at all times. Work with a logistics provider who can help you develop the systems and operational discipline to make your inventory work for you.

3. Fast Shipping

It’s hard to fathom nowadays that 10-day delivery time frames used to be standard! Don’t risk falling out of favour with consumers by ignoring the fact that 3 day delivery is now an expectation. Your 3PL provider must be as disciplined as possible to reduce order processing time to same day or within 24 hours to ensure the level of service your customers expect. Work with a logistics provider who is dedicated to having orders arrive at a customer’s door within 3 business days of hitting ‘Buy Now’.

4. Attention to Detail

Consumers may judge their entire interaction with your company based on the delivery experience. An experienced 3PL provider understands the level of granularity required in attention to detail. When your product arrives in your customers hand, it must satisfy their expectations, seamlessly exude the qualities of your brand, while also balancing costs and resource requirements.

5. Return Management

We call this reverse logistics. Managing returns can be the most challenging aspect for e-retailers. When treated as a reverse purchase, with all the same care and oversight that goes into managing the original purchase, you can ensure buyers are filled with confidence in purchasing from your e-commerce store.

Varying options are available to handle returns and Mailshop have an experienced team to ensure the right return management process is used to suit your customers’ needs while balancing resource requirement and ultimately costs.

To find out more about how Mailshop can support your e-commerce strategy, contact us today!

Important NZ Postal Changes Effective 1 July 2020 →

NZ Post introduces a number of changes this July that will affect bulk mailings in NZ. The most important change to be aware of is the introduction of Zonal pricing. Zonal pricing is defined by postcodes, and each zone will have a different delivery price.

Another big change is the removal of the annual Statement of Accuracy (SOA). This will be replaced by an Address Accuracy Percentage (AAP) process which will assess address quality per lodgement.

You can view full details of all changes here. If you still have questions, please call us on 09 572 8400 and we will help you navigate the requirements of your next mailing.

Streamline your subscriptions!

Did you know that we offer an easy end-to-end subscription service?

Whether it’s glossy magazines, newsletters, welcome packs or an annual review, we have you covered.

We know your readers eagerly anticipate each issue, that’s why we provide a streamlined service to deliver your product to your customer on time, taking the admin and the updates off your hands and packing it nicely into our subscription service below.

Our subscription service is end-to-end. From ensuring your data is clean and up-to-date, to creating/updating letter templates, printing letters, flysheets and labels to plastic wrap or envelope inserting and lodging with NZ Post at the best possible rates.

• Order Processing

• Data Processing

• Data Cleanse & Dedupe

• Letter / Flysheet Template Updates

• Subscriber Name & Address Updating

• Address Label Set-Up & Proofing

• Personalised Laser Letter & Renewal Service

• First & Missed Issue Service along with Welcome Letters & Acknowledgements

• Back Issue & Merchandise Service

• Stock Control as Required

• Collation of Multiple Copies

• Lodgement with NZ Post

• Secure Storage Facilities

We will provide and end-to-end service from the very simple to the very complex…..directly to your customers hands.

Trend - Snail mail

There is a growing trend for those who love and embrace simple aesthetics; a nostalgic throwback to uncomplicated times.

Good Magazine images via Pinterest

For example simple food packaging of the classic milk bottle and branding of Lewis Road creamery. Popularity of clean Swedish style furnishings offered at mass by Ikea, the fashion trend ‘normcore’ embraced by today’s youth, and now gaining popularity at a mailbox near you is snail mail.

In the latest issue of Good Magazine there is a fantastic piece exploring this trend. Below are a few of my favourite extracts.

Letter-writing: the practice lives on

The next time you are at a dinner party and someone says the internet has killed the post, read them this list (and then remind them that video didn’t kill the radio star, either)

• Strangers have sent close to one million postcards to the Post Secret art project, contributing to a website that generates more than three million views a month

• Volunteers in the Snail Mail My Email project have written and decorated more than 29,000 creative letters on behalf of others, posting them around the world.

• Penpal network Letter Writers Alliance has more than 11,000 paid members, and growing everyday.

• Media surveys show the use of all four major social media apps (Facebook, Snapchat, Instagram and Twitter) is in decline across the board, internationally.

To read the full article pick up a copy of the July/August issue of Good magazine and for advice on sending a stripped back / handmade look, get in touch with us today. We can help with anything from design, paper choices and outer envelopes, through to the best postage rates.

Mailshop is New Zealand's first for Iridesse Printer

Mailshop is New Zealand's first to acquire the highly anticipated Iridesse production press!  Fuji Xerox Singapore launched the wonder printer just last month. The Iridesse offers six-colour printing with both metallic clear and WHITE inks.  We are excited to be the first to apply this new colour technology to print campaigns from January 2018.

Let's Get Personal! - Starting with Breakfast!

Connect and gain loyalty with your customers through accurate data, creative personalised content and a strong call to action.

What they are saying!

• According to Direct Mail Association, personalised direct mail campaigns have the potential to produce an increased ROI of between 300% and 1000%.
• 94% of companies agree that personalisation ‘is critical to current and future success’ Market Data 2015.
• Mail that is personally relevant to consumers creates the most value for advertisers, according to a report form Royal Mails’ Market Reach unit.

10 Tips to personalisation 

1. Data accuracy
   Customers appreciate their personal information stated correctly. i.e names, addresses, purchase history and preferences.
2. Personalise to preferences
   Cater to your customers preferences and interests.
3.  Image personalisation
   Use imagery to relate to your customers preferences and interest.  A supermarket might target chocolate loving customers with a variety of indulgent dessert images or a car dealer could change out the license plate on an image of the latest car model to their customers name.
4. Purchase and donation history information
   Include your customers information on past purchases or donations and make the effort to pre-empt an add on or complimentary product for a recent purchase.
5. Include a strong call to action
   A physical coupon or voucher, limited time offer to buy or renew works particularly well in direct mail campaigns, the creative can be perforated for easy tear away. Give the opportunity to donate and ensure this can be done in the recipients preferred method of payment (online or by prepaid return envelope). 
6. Customer segmentation
   Deliver a targeted, personalised marketing experience by location, age, interests and behaviors. The more tailored your data, the more likely you are to see a greater response rate.
7. Personalised offers
   Send customers relevant offers based on their purchase history. Surprise and delight them with meaningful offers.
8. Personalised URLs
   A great way to connect the offline and online worlds and deliver an effective integrated marketing experience. 
9. Test and refine
   A benefit of printing digital! We can print various versions at small quantities to a number of subgroups. Monitor your responses and adjust for your next send until you have the right personalisation and sub-groups. 
10. We only have eyes for you
    Give the impression that you are communicating with your customer and no one else. 

Mailshop Self Promotion Breakfast Box

Mailshop, Double Winner at the 7th Annual Pixie Awards

We are super excited to announce Mailshop has placed first in two categories at the 7th Annual Fuji Xerox PIXI Awards. Winning both the 'Gold and Silver Print' Award and the 'Self Promotion' Award for Mailshop collateral; designed in-house by our creative team.

Using a variety of stock and experimenting with our gold and silver inks we have created collateral that is informative and inspiring for our clients. Perfect to refer to when in the creative process whether it be for a standard mailing or a standout piece.

Our previous and first win in 2012 was for the below self promotion Multi-piece Production Award designed by Andrew Gair. 

The annual PIXI awards recognise innovation and excellence in digital printing using Fuji Xerox solutions. With more than 250 entries in 2016, the 40 winning entries hailed from New Zealand, Australia, Thailand, Hong Kong, Taiwan, China, Malaysia and Japan.

See the full list of 2016 PIXI award winners here