Pick up the latest NZ Retail Magazine for an in-depth look into new trends in direct mail and why more and more retailers are heading back to the letterbox!
As well as other leading industry experts Mailshop's MD Deidre Ross shares some helpful insights.
“While consumers’ inboxes are over crowded with different companies vying for their attention, there letterboxes are sitting empty. There is no clutter in my letterbox. I go to mine and there’s hardly anything in it these day’s, so if I get a personalised piece from a retailer, like a catalogue, I’ll bring it inside, go through it and share it with my daughters.”
