Direct Marketing

Delivering messages that make an impact.

Direct mail remains one of the most effective ways to create engagement and meaningful customer experiences across physical and digital channels.

Whether you're delivering a one-to-one communication, a large-scale acquisition campaign or a recurring automated programme, we ensure every campaign reaches the right audience with precision.

Engage your audience of one

Personalisation is where direct mail becomes powerful. Using intelligent data and variable content, we create tailored communications that make every recipient feel individually targeted.

Mailshop produces:

  • Personalised addressed mail

  • Self-mailers and overprinted envelopes

  • Variable data communications

  • Personalised parcels and packages

  • Transactional communications

  • Sample mail campaigns

Targeted Distribution

  • Targeted unaddressed mail and circular campaigns

  • Geographic and demographic targeting

  • National and regional distribution

  • Charity donor campaigns

  • Customer acquisition programmes

Creative Campaign Solutions

  • Creative "out of the box" mailings

  • Promotional campaigns

  • Special campaign projects

  • Product launches and event communications

  • Branded customer experiences

Personalised direct mail campaign with premium printed marketing materials.

Automation & Delivery Management

  • Daily automated workflows ("Dailies")

  • Trigger-based communications

  • Mail lodgement and processing

  • Delivery tracking and management

  • Recurring and scheduled campaigns

Integrated Campaigns

Direct mail plays an important role in an omnichannel strategy by creating another meaningful customer touchpoint.Campaigns can seamlessly connect physical and digital experiences through:

  • Personalised URLs (PURLs)

  • Email integration

  • SMS communications

  • Triggered customer journeys

  • Landing pages and microsites

  • Campaign reporting and analytics

By combining direct mail with online, SMS and email channels, brands can create connected experiences that engage customers wherever they are.